Jeffrey Lindner, President and Research Director

John Cranston, Vice President, Sales and Marketing

In addition to his responsibilities as president, Mr. Lindner is responsible for all product research and development at Balance-Certified Golf, Inc. He works with individual professional golfers to modify club performance, develop solutions to equipment problems and configure resulting products for the mass market. He is the liaison with the USGA and R&A to assure BCG has proper tour credentials and approvals for company products. He supervises all patent and trademark applications and approvals.

From 1989 to 2001, Mr. Lindner was an Aerospace Engineer with the NASA/Marshall Space Flight Center (MSFC), Dynamics Test Branch, Structural Test Division, Structures and Dynamics Laboratory. Over the past fifteen years, Mr. Lindner has served as a structural dynamics test engineer responsible for research and development testing of aerospace flight hardware at the system, sub-system and component levels. He was responsible for the development of the MSFC Holographic Interferometric Modal Analysis Laboratory where advanced state of the art optical vibration measurement techniques are employed. Mr. Lindner invented technology to conduct panoramic holographic inerferometric modal tests of the Space Shuttle Main Engine (SSME). He served as MSFC’s Structures and Dynamics Laboratory Lead Engineer for the Space Based Laser project.

Mr. Lindner’s accomplishments include: 22 NASA performance based awards, 1 Patent issued,8 Patent submissions, 12 technical publications, a Proclamation of Achievement from the Governor of Alabama and from the Huntsville City Mayor, a State of Alabama House of Representatives Commendation, and over 125 technical presentations.

Mr. Lindner was awarded a Bachelors of Science in Mechanical Engineering from the University of Alabama in Huntsville in August 1988.

Mr. Cranston is responsible for sales, marketing, Tour support, and financial management at Balance-Certified Golf, Inc. He has been fitting Tour Pros on the PGA, Champions and Nationwide Tours since 2002. John has worked with Scott Hoch, Arnold Palmer, Tommy Armour III, Tom Jenkins, Larry Nelson, Stewart Ginn and nearly 100 others. He develops and coordinates all marketing strategies, advertising and budgets. He manages the sales staff and distributor relationships, and coordinates all support to distributors. He also assists Mr. Lindner in materials research for product development.

Mr. Cranston was the second professional added to the Balance-Certified Golf, Inc. organization. Responsibilities have included: manufacturing process optimization, composite materials development, product design development, marketing, and tour support.

Mr. Cranston was a Senior Research Information Scientist at the University of Alabama in Huntsville (UAH) from 1994 to May 2002. Programs Mr. Cranston managed while at UAH include: a NASA Phase I project to develop light-weight composite tanks for liquid oxygen applications, a NASA Phase I & II project for the development of optics manufacturing for deep space applications, and a plasma and flame spray technology development project to develop urethane and composite substrates for manufacturing tanks and rocket thrusters.

From 1984-1994, Mr. Cranston was a Composite Materials Engineer at Martin Marietta Aerospace. He has ten years of prior experience with Martin Marietta Manned Space Systems at the Marshall Space Flight Center, Huntsville, AL. As a Composite Engineer, he developed the composite manufacturing process for the Nose Cone, Intertank Access Door, and two Feedline fairings on the External Tank for the Space Shuttle. Three of these parts are now flight hardware.

Mr. Cranston has 27 years business experience. This experience includes the start-up of 3 retail and 2 high-tech companies, 17 years in aerospace R&D, and 6 years in industry assistance for process improvement, product development and workforce development. He has been issued U.S. No. 5,380,768 for “Foam, Foam-Resin composite and method of making a Foam-Resin Composite” issued January 10, 1995, and U.S. Patent No. 6,013,361 “High Performance Structural Laminate for use to 1,000 F.” issued January 11, 2000. and U.S. Patent No. 6,521,296 “High Performance Structural Laminate for use to 1,000 F.” issued February 18, 2003. In 1992 Mr. Cranston received Martin Marietta’s Inventor of the Year Award.

Mr. Cranston holds a Bachelors of Science in Executive Management from Faulkner University, awarded December 1990.


Greg Laue, Vice President, Engineering

Michael Cranston, Operations Control Manager

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Balance Certified Golf, Inc. - The Original Backweight System.

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